Birth rates world wide have decreased by 50% within 70 years due to many factors that include equality for all. We wanted to develop a company that makes motherhood evokes empowerment and sustainability.
Discovery Process.
The initial inspiration was sourced from well known celebrities and the current trend in publicized work out routines/journey’s
What customer needs were fulfilled?
There was a clear lack of sustainable printed athleisure pregnancy wear. Many companies focused on the obvious necessities and lacked originality and spunk.
Identity
The establishment of who we are as the brand Bear it. An athleisure pregnancy line developed to provide mothers with innovative technology to adjust with their specific trimesters.
-Color Palette
-Mood Board
-Legal Structure
-Purpose/Problem Statement
-Logo
We will began on wheels to promote excitement and lead customers to our online site. In addition to deciding who our target audience will be.
-Customer Profiles
-Location
-Mission Statement
Profile
Understanding our placement within the market in comparison to our competitors. In addition to a well developed and intentional product assortment choice.
-Print and Pattern Usage
-Competitors
Product
Given our social media driven society how will be present our brand to the world.
-YMCA Collaboration
-Newsletter
-Food Truck Collaboration
-Bear It x Serena Williams
-Social Media Platforms
Operations
The establishment of who we are as the brand Bear it. An athleisure pregnancy line developed to provide mothers with innovative technology to adjust with their specific trimesters.
-Packaging
-Promotion
-Website
Marketing
