Omnichannel Experience.
What did these stores do differently to incorporate the digital world.
Discovery Process.
It all started with a trip to lush and the in-store experience they provided from samplings to customer service.
This paper explores published articles and data regarding the idea of in-store entertainment or experience. That reports on two leading retailers already in the process of developing a differentiator (Lush and Lululemon); as well as the development of an in-store experience for Target on results from research conducted online. The paper goes deep into the demographics of a typical customer in Target to create a reasonable in-store experience. It not only describes the procedures implemented to execute it but also discusses the marketing campaign. As well as the problems that the company may run into overtime.
A Current Finding in 2022
An article presented by Retail Dive “Researchers: Omnichannel is now a baseline consumer expectation” stated due to the rise in technology customer expectations have risen leading to a force of omnichannel merge within all brick and mortar locations worldwide.
Lush provides their desired consumer with a sensory affair through their utilization of demonstration tables. In addition to the development of an omni-channel experience to assist customers with product description and ingredients. This removes excessive waste and establishes their sustainable efforts as a global company.
Lush In-store Experience
Lululemon’s store in Chicago Lincoln Park provides it’s customers with a “fuel” cafe and events like sweat life that keep them engaged with the well known community driven fitness brand. This iconic brand was ahead of its time in it’s aims to build a lifestyle for several customer markets. The expansion of the garment line to men’s and children developed what we call today a “fit family.”
Lululemon In-store Experience
